Fisherman’s Friend has been handing out thousands of free samples of their famous lozenges on the streets of Auckland this winter.
Product Promotions pitched their concept of a “boat on a Segway PT” to Segway New Zealand as a rough line art outline sketch earlier this year, and you can see what we came up with.
We think this is the best work we’ve done to date, and as far as we know this is the first PT boat idea ‘launched’ anywhere in the world (New Zealand can claim a 7+ year history packed with a lot of impressive Segway-world-firsts). Segway New Zealand designed, built and fitted the boats to the PTs in-house. The boat artwork was designed by the outstanding creative of Kate Cullum Design. Vinyl colour printing, mounting to PVC foam sheets and cutting to shape was completed by the extraordinary team at Speedy Signs Takapuna.
“Flirty” and “Feisty” promo girls have been sailing the boats through a wide variety of events, beginning June and scheduled to finish in late-August. Look out for them around the CBD, in malls and at sports events such as rugby matches to get your free sample pack.
The original Fisherman’s Friend was first formulated in 1865. Today it is available in a variety of flavours, and date more than 6,000,000,000 lozenges have been sold to ease sore throats around the world.