As the deadline for the end of analogue television broadcasting in New Zealand approaches, Freeview and rival SkyTV are ramping up advertising for their respective digital solutions.
The latest Freeview tv advert features a character on a digitally rendered first-generation Segway Personal Transporter (PT) – you can watch it here. It is modelled on the p-133 model but with the magical ability to fold down and away into a briefcase – a little like 1960’s cartoon character George Jetson’s flying car. This advert is being played in prime time on all major channels.
Segway PTs – both real and rendered – have featured in a number of high profile TV adverts (and other media) in New Zealand. These include major campaigns for Johnny Walker in 2004, the Automobile Association in 2005 and 2006, Telecom Xtra internet services in 2005, a wacky “dog rides a Segway” promotion for breakfast cereal Cluster Crisps in 2008 and again in 2009, and Yellow Pages in 2010 and into 2011.
You can see another digital rendering of a Segway PT in a brand new 3D Roadrunner vs Wile E. Coyote story released to cinema in 2010, and yet another in a very funny 90 second “prologue” from 2006 (be sure to watch it right until the end).