Segway Inc completes strategic combination with Ninebot

Segway, Inc. announced today that it has merged with Ninebot.

Segway, Inc. is the world’s leading provider of personal electronic transportation, and says the combined company will focus on research and development, manufacturing, sales and service in the short-distance transportation industry, with the goal of promoting the rapid development of that industry and leading the revolution of mobile robotics solutions. Both Ninebot and Segway will continue to operate under their existing brand names. According to Rod Keller, President of Segway:

“After the strategic combination, Ninebot and Segway will be able to cooperate closely with each other on technology and marketing, strengthening their research and development, manufacturing, marketing and sales capabilities. Intelligent hardware has grown quickly worldwide during the past several years. Our combination with Ninebot will enable us to provide more intelligent and valuable products to our customers. We are confident in our future.”


Segway is best-known for its iconic two-wheeled, self-balancing Personal Transporter (PT). The PT range was updated last year with new i2 SE and x2 SE models. Also in 2014 Segway released a brand new a three-wheeled solution for security, police and public safety called the SE-3. In early 2015 Segway began selling a range of mountain, trekking and urban eBikes (aka power-assisted pedal bikes). Other products include Robotic Mobility Platforms in a wide variety of configurations that are used in research, commercial and military roles.

Segway New Zealand continues as the official Distributor of Segway products, and welcomes today’s news. Today, we are the longest-established international distributor of Segway products in the world. We began importing Segway products in 2003 – just a few months after they were first released in USA.

The Segway Personal Transporter (PT) continues to be manufactured in Bedford, New Hampshire in the United States. Servicing continues to be carried out locally by ourselves and our Agents (BodyElectric in Wellington and Urban Wheels in Christchurch), and regionally by the official Segway Service Centre in Singapore.

Customer and media enquiries are welcomed by Philip Bendall on 0800 2 SEGWAY or click on our Contact link at


Cowboys-on-Segways gallop around Mt Smart Stadium at Warriors-Tigers match

Cowboys-on-Segways galloped around Mt Smart Stadium during half time at last Saturday’s Warriors-Tigers NRL Rugby League game.


The cowboys were part of a cast of more than 100 entertainers who sang and danced their way through six minutes of Country & Western-meets-Hip Hop madness in front of tens of thousands of sports fans.

Using “Segway Personal Transporters as horses” was the brainchild of Show Producer/Director Duane Wichman-Evans.

Duane came up with the idea of having the cowboys ‘double’ cowgirls into the arena to perform their dance routine. The initial concept was to use real horses, but greenkeepers at the stadium balked at the idea of equine hooves on their manicured field. Fortunately, the large balloon tyres of the Segway x2 SE models have a light touch on the grass (they are welcomed as a form of transport on golf courses worldwide).

Not only were cowgirls carried on ‘electric horseback’ but also the show’s amazing Whip Crackers. With the tips of his twin whips snipping the air so fast they break the sound barrier, the loud cracks echoed around the area. The sound could easily be heard above the noise of the crowd. We think this might be the first time ever that a whip cracker has rode a Segway PT in a performance.

Now you can ride through the treetops on Segway PTs

You can take Segway Tours through some amazing places around the world. But how about gliding along swing bridges that run between treetops – with not a safety net in sight?

Take a Segway Tour through the treetops at Go Ape, UK. Or not...
Take a Segway Tour through the treetops at Go Ape, UK. Or not…

Well, even if you think this might be your idea of a bit of fun….sorry, you can’t do it.

That’s because this striking photo is nothing more than part of an elaborate April Fools Day media release from UK adventure company Go Ape. What you can do at Go Ape is enjoy treetop adventures such as zip lining and ropes courses, and Segway forest adventure tours on the ground.

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